I have a wonderful relationship with my postman, I click “Proceed to Purchase” and he comes knocking on the door with a big brown box. Its like getting little presents for yourself all year round, what could be more delightful than that? So I am obviously talking about online shopping, something I find much more exciting than regular shopping. It seems in the last few months I have been asked all sorts of “shopping online questions”.
Natalie Massenet really pioneered luxury online shopping when she launched net-a-porter in 2000, the webs first luxury fashion store. net-a-porter is like heaven for me, with labels that we do not have much access to here in Perth, it is the go to place for my “hard to get” purchases. Not only are the list of labels to die for but they have excellent customer service and their shipping cost is a flat rate of £20 (not to mention you get free return shipping if the item is not quite right).
Its not just high end online shopping that is fantastic, ASOS is another one of my favourites, and it appears that I am not alone, so many people that I talk to tell me how much they love ASOS and regularly purchase from there.
So, what are some good guidelines for online shopping?
Size matters. Get to know the size chart. American sizing runs differently to Australian sizing and to European sizing. Most online stores will have a size chart with the conversions or at the very least measurements to convert to their sizing, this may mean you will have to take your own measurements. Most online stores will give a detailed description of the item and some will give you the fit as well, that is, if the item runs small, large or true to size. Also be mindful of this when purchasing shoes. If you are purchasing from a designer that you have already purchased from it is easy but if its your first purchase then go online or ask friends to see if they can share any helpful tips on fit. If in doubt don’t be afraid to email the store with questions.
Terms and Conditions. Read the return policy and shipping costs. If you cannot return it, think twice. I once had a situation in which I ordered cushions for $100 and there was no shipping costs displayed (they advised that they would email me later) turns out the shipping costs were $500 – Luckily they emailed to ask me if I would still like to go ahead with the payment in which case, I said ahhh…NO.
Currency. So it is wise to be aware in what currency the store is selling your item in. Sure something might sound like a good buy at £100 but you need to be aware that it will convert to something different in your own currency. Sometimes in your favour (and sometimes not!)
Stick to what you know. Accessories are my favourite online purchases, not only do you get a wider range of choice but you do not have the worry about the item not fitting, or pulling in the wrong places. If you want to make a purchase check the description for the fabric and compare it to something you already own at home, it will give you a much better idea of how it will look and fit.
To all those who had questions, I hope I leave you questioning no more!
Happy online shopping!